Over the next few weeks, ambassadors from La Presse + will be stopping by at various Presse Café to promote La Presse + to new readers and answer any questions you may have. The ambassadors will be visiting Presse Café branches in Montréal (including the South and North Shores), Magog, Trois-Rivières and Québec.

You could win 1 of 10 tablets!

La Presse + will draw 10 tablets (either iPads or Android tablets...it's up to the winners!) among everyone La Presse + ambassadors will have met in our Presse Café until mid-June.

To find out where and when you can meet the La Presse + team and try it out for free on a tablet, check out the calendar, which will be published later today on lapresse.ca. You can also stay tuned for the ads that will be featured in the print and Web versions of La Presse. Happy browsing!

As promised, here is the second video that highlights the making of our TV ad. In this video, we present our "real" customers and our "real" Presswiches. Nothing is Photoshopped-just a bit of makeup for TV!

[Click on the CC button to activate the English subtitles.]

Quick facts about our TV ad production

We are so excited to present our brand-new Presse Café TV ad! And we are even more thrilled that our TV ad features some of our very own customers (of all ages!) and team members who played important roles in making it happen!

A day in the life of a Presse Café table - in 30 seconds!

With this new ad campaign, we wanted to emphasize the fact that everyone is welcome and well-served at the Presse Café. While our delicious coffees, unique drinks, fresh salads, tasty Presswiches, and colorful wraps are what make your day, it is truly our customers that make ours. Thanks to all of our customers, your local Presse Café is a great place to hang out - and share memorable moments and first encounters that you'll never forget!

Thank you, from all of us!

From all the coffee shops available out there, thank you for starting your day with us. Thank you for meeting up with friends and colleagues at your Presse Café, which gives you a moment's pause to grab a bite to eat and nourish your soul. Whether it is morning, day, or evening, you can find your very own oasis at the Presse Café.

Thank you for being a part of the family!

The making of the ad: Part 1 of 4 - The interview

At Presse Café, we don't film TV ads every day. When the time comes to film a new ad, we tell everybody - our clients, employees, friends...!

This past February, we were especially surprised and touched by the answers we received when we asked people to tell us why they would like to participate in Presse Café's ad. We thought the answers were so great, that they should be highlighted on our blog!

Over the next few weeks, we'll be posting short videos of the making of our TV ad. You'll see a "real" client that became the main character for our ad, other clients that had fun during production (just like they do in a real Presse Café!), a barista competition (with a true champion who creates funny images in your lattés), and an interview with Presse Café's founder and president.

This morning, check out this first video, which features the interview that was conducted with our founder and president, Marcel Hachem. His sheer passion for his work permeates throughout our entire company!

[Click on the CC button to activate the English subtitles.]

- Three other videos will be shared over the next few weeks. Our TV ad will be showcased right here on our blog and Facebook page on April 23. Stay tuned! We're really looking forward to showing it to you!

This past Saturday, franchisees, corporate managers, support team members and our president and founder came together for Presse Café's annual general meeting. It was a real family gathering - filled with great content!

We discussed the Presse Café's upcoming calendar of activities, our partnership with La Presse +, and our latest Frappé Green (we cannot wait for you to try them!). We also got a sneak preview of the Presse Café's brand-new TV ad, which will run on Tou.tv, Bravo, Comedy, Space and several other stations as of April 26!

Stay tuned!
We'll give you a first-hand view of our latest TV ad
on our Facebook page on April 23!

Can't wait? Check out our videos that showcase the making of our ad!

Thursday > Interview with Marcel Hachem, Presse Café's president and founder.

Here are some pictures from the meeting!

Our franchisees demonstrating their Presse Café pride!

The St-Jérôme's Presse Café team won 2 out of 3 Excellence Awards. Here, the franchisee celebrates his win with Marcel Hachem, Presse Café's president and founder.

For the complete photo album, visit our Facebook page!

    
Left: The team from Presse Café Esplanade wins an Excellence Award. | Right: Members of the Presse Café Boucherville team.